How To Make a Good Landing Page: Hi, Today I’m going to talk to you about how to make a good landing page. If you enjoy this article, don’t forget to shear. Post any questions or suggestions you have in the comments below. Let’s get started. Let’s dissect some landing pages together and learn about the various elements every landing page should have, from the headline to the Submit button.
Once visitors land on your page, you don’t want them to leave until they hand over their information and receive your offer. So it’s important to keep your navigation options to a minimum. Hide top and side navigation bars from the site, so that nothing distracts them from completing the form, like this landing page from Wistia. The headline is the first thing visitors will see when they land on your page.
Whether they say and engage or navigate away could depend entirely on what your headline says. That’s why it’s critical that you have a clear and concise headline. It should also tell visitors what kind of e-book, workshop or demo they’re signing up for, how much the discount is for, or what product you’re launching.
The more information you provide in the headline, the more likely you’ll convert interested prospects. A subheading under your main headline can provide more information about the benefits of your offer. This also serves as your landing page’s value proposition. What does this offer bring to your buyers that they can’t get anywhere else? What makes it valuable to your visitor?
You can’t fit all of that information into a headline, but fortunately, you get an opportunity to do it in your subheading. Check out UC Davis’ landing page to see what a clear and concise headline and subheading look like. While your headline and subheader should give visitors a pretty good idea of the value of your offer, for some visitors, that won’t be enough to motivate them to fill in their contact information on the form.
A few sentences or bullet points that clearly state what the offer includes and why it’s valuable can make all the difference. In a brief and clear list, anticipate and answer any questions visitors might have about the offer. What does your visitor stand to gain from the offer? Will they learn more about your services? Does your offer teach them various ways to use your product? Can they save money or receive a free trial?
Check out one of Shopify’s landing pages to see what a good value statement looks like. Compelling imagery will help you grab your visitor’s attention. This image should be relevant and match the offer, like the cover image of your e-book, a screenshot of the webinar or video or a graphic design stating the discount or sale available. This gives landing page visitors something visual to match the text they’re reading, like this landing page H.Bloom.
Naturally, as marketers or salespeople, we want to ask for lots of information from visitors. Visitors, on the other hand, want to spend as little time as possible filling out the landing page to get access to the offer they’re trying to get. That means you must balance your user experience and your business’s needs when choosing the number of fields you place on the landing page.
The length of your form also leads to a trade-off between the quantity and quality of the leads you generate. A shorter form usually means more people will be willing to fill it out. So you’ll generate more leads. But the quality of the leads will be higher when visitors are willing to fill out more form fields and provide you with more information about themselves and what you’re looking for.
Therefore, shorter forms usually result in more leads, and longer forms will result in fewer, but higher quality leads. Your form design ultimately boils down to your goals. If your priority is more leads regardless of quality, then minimize the number of form fields. If your priority is more high quality leads, then ask for the specific information that your sales reps can qualify your leads with.
You need to be more specific than that. Instead, tell buyers exactly what they’re getting when they click the button. Use specific words, like download your e-book, if they’re going to receive an e-book. Access your coupon, if they’re going to receive a discount offer. And sign up for free, if they’re going to receive newsletters or free trials.
This is a good example for compelling button copy. You can tell visitors as much as you’d like about how good your offer is, but the truth is, it’s more compelling for them to hear about it from someone else. This is where social proof comes in. Social proof is the positive influence created when a person finds out that other people are doing something.
If site visitors see them people who have consumed the offer are speaking positively about it, they’re more likely to think positively about it too. Consequently, they might be more likely to fill out the form and convert to a lead. Social proof can take the form of customer testimonials, short quotes from happy customers, case studies, embedded social media posts, number of downloads, users and more.
Code Academy, an online interactive platform that offers free coding classes, leverages customer testimonials as one form of social proof on one of their landing pages. Looking for even more help with your content strategy? Click the link Here 👇👇👇. Thanks for reading.
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